01 Find your spark again
Berkshire Bulldogs run kids basketball across Bracknell, Ascot, Egham and Lightwater, with teams from under-10s to under-16s and a simple rule: no kid gets turned away. The coaching was brilliant. The leak was that too few local families knew the club was there.
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Consistent Instagram built around the players, the parents and the coaches. Real kids, real sessions, no stock.
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One trials campaign with a cold-to-warm structure: five weeks warming up local parents, then a retargeting push at the families who had shown interest.
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Five creatives, four video and one carousel, made from the club’s real sessions.
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An organic countdown running on Instagram alongside the ads, so the feed and the ads told one story.
The trials campaign reached 81,390 local parents, served over 160,000 impressions and sent 2,163 people to the booking page. Trials week arrived packed, with sessions at capacity across all four venues and bookings from families the club had never reached before.
The everyday feed keeps it going. In September 2026 daily views went from under 1,000 to over 5,000, with 38,992 views in 30 days and 90.5% of them from people who did not follow the club yet. Free trial sign-ups are now coming in through Instagram.
