Pure Swing is an indoor golf studio. It outgrew its unit in Surbiton and took a bigger space in Hersham. That meant starting again with a local audience that had never heard of it. The grand opening, on the weekend of 26 and 27 September 2026, was the moment to get people through the door.
The studio itself was ready. The leak was awareness. Nobody in Hersham, Walton or Weybridge knew there was a golf studio on their doorstep, and a generic golf advert would not change that.
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Local Meta ads aimed only at the towns around the new studio: Hersham, Walton, Weybridge, Esher, Cobham and Molesey.
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A video ad that calls out every one of those towns by name, so locals stop scrolling.
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An ad that makes the location feel close: 387 yards from Hersham station, a driver and a chip for most golfers.
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Every ad sent people straight to the booking page, and we measured bookings, not likes.
From £330 of ad spend, the campaign reached 55,321 local people, served 94,970 impressions and sent 4,100 people to the booking page at 8p a visit. 175 seats were booked across the two opening days, which works out at £1.89 of ad spend per seat.
Just as important, tens of thousands of local people now know there is a golf studio on their doorstep, and everyone who booked has been through the door. That is the audience the next year of the business is built on.
