Technical Drive is a managed IT services provider in Birmingham with a capable in-house marketing team and a lot on its plate. They wanted the business visible in more places, and Instagram kept slipping down the list. Before we started, a typical month reached a few hundred accounts.
Instagram was never the priority. With a busy team and a lot on its plate, Technical Drive was not showing up consistently across its social channels, so the brand barely existed there.
So we took Instagram off their plate and built their brand on it. IT is a hard sell on social media, so we led with the people behind the business: real office moments, short and funny, with a useful point.
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A monthly content engine: bespoke posts and stories, produced by us, in their voice.
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Formats chosen from research into what actually breaks out in the IT space, not guesswork.
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A monthly meeting with their marketing team to share fresh ideas and align on goals for the month ahead.
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A monthly report in real numbers: reach, views, profile visits and what we are doing next.
Reach climbed from 103 accounts to 9,143 in the first five months. By June 2026 it hit 10,817, up 41% on April and their best month on record. Their top reel has now pulled 11,630 views, and April’s breakout reel reached an audience that was 99.5% brand-new accounts. That is new-audience reach, month after month, without their team lifting a finger on content.
